Our History

Physicool has now become a household name used by world-renowned surgeons, elite athletes and everyday people alike, with our products used throughout America, Africa, Asia, Australia, and Europe. Our products are used for every-day purposes, ranging from the treatment of a sprained ankle, enhancing patient rehabilitation post-surgery to beating the heat of a hot flash.

But it hasn’t always been this way, with Physicool’s origins stretching back to the equine market, Physicool’s sister company Equinice, and a small office on a farm in Dorset, England.

The rapid evaporation cooling system you get with Physicool was initially used to treat race horses. It wasn’t until we received feedback from jockeys using Physicool to treat their own injuries that we realised the impact for human application. After extensive testing and product development, Physicool was born. We shot to fame in the UK back in 2009 when Physicool was pitched on the BBC television show Dragon’s Den. On the night of that successful pitch, our UK website received 36,000 visits and global interest and now we’re going global!

Today, we continue to grow our product offerings thanks to the development of new products and applications. Physicool is dedicated to enabling people to live their lives to the max, providing intelligent, forward thinking medical devices and lifestyle products to aid wellbeing to recovery. Check out our full range today and soothe your pain!